Christian Dior Perfumes.

Avenue Montaigne, Paris, 12 February 1947. Christian Dior presented his first Haute Couture collection. It was an instant success, catapulting him to international fame virtually overnight. Dior was unanimously hailed as the designer who had brought a new spirit to fashion - in the celebrated words of Carmel Snow, Editor-in-Chief of Harper's Bazaar magazine, "It's a revolution, dear Christian, your dresses have such a new look...."

That same year, Christian Dior Perfumes was founded, and its first scent, christened "Miss Dior" was launched. A green floral chypre embodied the spirit of the "New Look". It was the first of Dior's legendary fragrances. Following its success, fragrances like Poison, Dune, Dolce Vita and J'adore were launched and to this day, continue to celebrate the image of femininity and a certain art de vivre around the world.

In 1954, Christian Dior Perfumes launched its first lipstick, followed in 1969 by a complete make-up line. A year later, Christian Dior Perfumes revolutionized the cosmetics market by inventing the "Look", the make-up equivalent of a Haute Couture show, a collection of directional colours mirroring the key trends in fashion every season.
In 1973, pioneering work in cosmetology by the Christian Dior Research Centre, culminated in the development of the Hydra-Dior and Resultante skin treatment lines. Their quality and international success established the reputation of Christian Dior Perfumes skincare throughout the world. In 1986 came the ground-breaking launch of Capture Liposome, the first of a new generation of advanced formulas to fight the effects of time. The 1990s witnessed another revolution, as Christian Dior Perfumes Svelte became a body care sensation. With the 21st century came NoAge, enabling women the world over to say no to aging. Today, Christian Dior Perfumes continues to forge ahead...

Christian Dior Perfumes, LVMH Perfumes & Cosmetics brand :

LVMH is present in the perfumes and cosmetics sector through the great French houses of Christian Dior Perfumes, Guerlain, Givenchy et Kenzo. In addition to this collection of world-class names, the Group recently acquired several very innovative cosmetics companies, that are targeting a new customer segment-five recently formed American companies and a French brand specializing in professional makeup products. In October 2001, the LVMH group also bought a 50% equity stake in Italy's Acqua di Parma.