Milestones

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Milestones

Explore the original creations, innovations and landmark events that have made the LVMH group what it is.

1593

The Sauvage family acquires Château d’Yquem and transforms it into a wine estate. From generation to generation, it builds upon the reputation of this exceptional vineyard.

1729

At the instigation of Nicolas Ruinart, the first ever champagne House is founded, which still bears his name today.

1780

Marie-Etienne Nitot founds Chaumet, a Maison which still continues to nurture Parisian jewelry-making savoir-faire.

1816

By creating the riddling table that would go on to facilitate the disgorgement of deposits after fermentation, Barbe Nicole Clicquot Ponsardin revolutionizes the champagne world and paves the way for success in the commercialization of champagne.

1846

Loewe is founded in Madrid. Since then, the Maison has been artfully perpetuating its savoir-faire: from the selection of the finest leathers to the creation of iconic pieces of leather goods and ready-to-wear.

1852

By establishing Le Bon Marché, Aristide and Marguerite Boucicaut creates the concept of the department store.

Bon Marché
1859

Focused on its international customers since the very beginning, Hennessy ships its cognac to China for the very first time.

1889

1854

Louis Vuitton founds his House in Paris.

1889

Created by Aimé Guerlain, Jicky becomes the first fragrance in the world to use synthetic raw ingredients in its composition.

1889

With his cask containing the equivalent of 200,000 bottles, Eugène Mercier, an avant-garde communicator, makes a big impact at the Paris World's Fair.

1895

Alessandro Berluti founds the eponymous House. The Alessandro model pays tribute to the inimitable style that he established, the epitome of timeless elegance and visionary creativity.

1924

Originally from Piedmont, Pietro Loro Piana establishes his wool House. Since then, the House has grown while managing to perpetuate its family values and craftsmanship, which have been passed down through six generations.

1947

Considering fragrance to be the finishing touch for any outfit, the designer Christian Dior launches Miss Dior during the presentation of his first ready-to-wear collection, and in the process, creates the concept of overall luxury.

1957

By asking Audrey Hepburn to pose for an advertisement of L'Interdit, Hubert de Givenchy makes his muse the very first ambassadress in the history of perfumery.

1960

The snake is designated as the main symbol of Bulgari, giving rise to the iconic jewelry collection known as Serpenti.

1960

Two American entrepreneurs create DFS, which is currently the world leader in the sale of luxury products to international travelers. In 1982, Andy Warhol designs the House's logo.

1969

TAG Heuer revolutionizes the world of timepieces with the Monaco and its square case.

1969

Zenith launches El Primero, a chronograph caliber with automatic winding. It remains the market leader today.

1979

Crafted with only Chardonnay grapes grown on a single walled parcel spanning just 1.85 hectares in the heart of Champagne, the first Clos du Mesnil vintage by Krug is produced.

1987

The merger between Moët Hennessy and Louis Vuitton produces LVMH, the world leader in luxury products.

1992

Louis Vuitton opens its first store in Beijing, China, inside the prestigious Peninsula hotel.

1992

LVMH founds a division focused on the environment.

1998

LVMH commissions the artist Olivier Debré to create a stage curtain for the Shanghai Opera house.

1999

1999

Sephora launches sephora.com, one of the very first online shopping sites.

1999

LVMH establishes its
Watches & Jewelry division.

1999

A tribute to Christian Dior's love of flowers, J'adore becomes an iconic perfume as soon as it is launched.

1999

LVMH opens its headquarters in New York, in a building designed by the architect Christian de Portzamparc, winner of the Pritzker prize.

2000

The London-based LVMH House, a training center for Group leaders, opens its doors.

2002

Hennessy, Parfums Christian Dior and Veuve Clicquot carry out their first carbon assessment (Bilan carbone®).

2005

During the Expo 2005 in Aichi, Louis Vuitton exhibits a pavilion of salt, as a symbol of its commitment to protecting the environment.

2005

The Watches & Jewelry division becomes a member of the Responsible Jewellery Council (RJC).

2006

As a tribute to its bond with the United States, Moët & Chandon lights up the Statue of Liberty to mark its 120th anniversary.

2007

Fendi makes a big impact by organizing a fashion show on the Great Wall of China.

2008

LVMH lends its support to the Picasso and the Masters exhibition in Paris.

2009

Nowness is founded, a digital platform that creates exclusive content for fashion, art and culture.

2010

Right from its launch, the Luggage bag by
Céline naturally becomes
an essential item.

2010

LVMH is a partner to the French Pavilion during Expo 2010 in Shanghai.

2010

LVMH joins forces with the prestigious Central Saint Martins in a partnership through which the Group commits to welcoming students from the school to its Houses and distributing study grants.

2011

Château Cheval Blanc opens its new ultra-modern winery, the work of architect Christian de Portzamparc.

2011

LVMH launches the first edition of its Journées Particulières
and opens the doors of its Houses to the general public.

2012

Unveiled during the first fashion show by designers
Humberto Leon and Carol Lim for Kenzo,
the tiger instantly becomes an icon
of the House.

2013

LVMH launches the LVMH Prize for Young Fashion Designers, which spotlights the talents of a new generation of designers.

2013

LVMH opens Hélios, its new Perfumes and Cosmetics research center in France, inside a building certified as being of High Environmental Quality (HQE).

2013

With his Balloon Venus, Jeff Koons designs the gift set for Dom Pérignon Rosé Vintage 2003.

2013

LVMH opens its second Cheval Blanc hotel on the island of Randheli,
in the heart of the Maldives archipelago.

2014

2014

In Paris, LVMH inaugurates the Fondation Louis Vuitton, an exhibition space designed by the architect Frank Gehry to house contemporary art.