From a small workshop in the Swiss Jura mountains, TAG Heuer has transformed into a watchmaking legend. Recognized throughout the world for its luxury sports watches and pioneering work in chronographs, TAG Heuer watches epitomize prestige and performance and brilliantly fuse technology with design.
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The company has revolutionized 150 years of watchmaking history. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world.
TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.
From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen.
TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan.
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Leonardo DiCaprio © TAG Heuer / Tom Munro |
Regarding the product collections, TAG Heuer has chosen to focus on its six icons: the TAG Heuer Formula 1, the Aquaracer, the Link, the TAG Heuer Carrera, the TAG Heuer Monaco and the Grand Carrera. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.
TAG Heuer strives to continue its quest for excellence and innovation. This desire to surpass oneself unites TAG Heuer with the men and women who have shaped its history. At TAG Heuer the constant pursuit of excellence and innovation maintains a strong link between the company of today and the people who have shaped its history. Between the heroes of the past and the stars of the future.
These people read like a who's who of modern history. Edouard Heuer and Steve McQueen, Ayrton Senna and Leonardo DiCaprio, Lewis Hamilton and Shah Rukh Khan, Tiger Woods and Maria Sharapova, together they all share a strong determination to achieve their ultimate goals, pushing the limits of what is possible through hard work and mental strength. And you, what are you made of ?
