October 19, 2012

Feminine
entrepreneurship

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The ceremony for the Swiss edition of the 14th Veuve Clicquot Business Woman's Award took place in Zurich this year. Created as a tribute to the founder of the Champagne house, the award recognizes the leadership, audacity and creativity of visionary women of every nationality. The international scope of the award mirrors the global stature of Veuve Clicquot, which exports 90 percent of its production.

For the 40th anniversary of its creation, the award was presented to Bea Petri, founder and CEO of Schminkbar. Her company's successful "makeup bar" concept won over the jury, comprised of prominent figures from the worlds of the business, media and culture.

A pharmacist by training, Bea Petri is a self-taught entrepreneur. Twenty years ago she decided to change careers and began working as a makeup artist. Her travels around the world, from New York to Bangkok, inspired the idea for the "makeup bar".

Building on its leitmotiv of well-being, the company has become the market leader in Switzerland, Bea Petri's native country. The "makeup bar" concept revolves around a unique association of cosmetics and culinary pleasures.

Beyond her entrepreneurial success, Bea Petri is actively involved in humanitarian and social initiatives in Burkina Faso. Schminkbar has also launched a vocational training program in Ouagadougou that has to date enabled over 80 young people to acquire skills in sewing, cosmetics and makeup.

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