August 2, 2012

2Jours, the new
it-bag from Fendi


Designed by Silvia Venturini Fendi for the Autumn-Winter 2012-2013 collection, the 2Jours bag – pronounced “Two Jours” to sound like the French for “always” – is a perfect match for Fendi style. Eminently chic, with classic, understated lines.  A bag designed for women on the move and the perfect companion all day, every day.

The Fendi spirit can be seen in the choice of materials and colours, adding a twist to the apparent simplicity of shape. Leather or precious – even exotic – materials such as shagreen or astrakhan make up a patchwork design. The bag is available in an infinite range of colours: brown, cognac, white, red, blue….

The 2jours exists in two formats: large and small. The smaller format is available with a long strap that can be worn on the shoulder. As the ultimate touch of sophistication, buyers can customise their bag by having their initials engraved on the tab at the front. With 2Jours, an icon is born. For always…

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