March 3, 2014

Ride
in style

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Fans of Guerlain’s La Petite Robe Noire (Little Black Dress) can now ride the roads in style thanks to a playful collaboration between the perfume and Fiat. The iconic Italian carmaker unveiled two versions of a limited edition Fiat 500 set to be released exclusively on the French market on March 1.

With only five hundred to be made, the car will come in two models: the Fiat 500 with a panoramic sunroof and a 500C convertible. The special edition LPRN cars will be equipped with two-tone Poltrona Frau leather seats and will have an automatic air conditioning system. Leaving no detail unattended, Fiat added a discreet clothing rack at the back of the passenger seat, making sure that the gowns of even the most stylish fashionistas travel in elegant safety.

The cars will be available in pearly “funky white” and metallic “crossover black” and bear the trademark La Petite Robe Noire silhouette of an elegant woman, designed by artists Kuntzel+Deygas, on the dashboard and the back wing.

Each owner of the special edition car will also receive a set of three La Petite Robe Noire fragrances (eau de parfum, eau de toilette and eau de parfum couture) along with a Guerlain goodie bag including makeup and exclusive accessories. 

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