February 21, 2014

In support
of modern art

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“Art Inspires Business. Business inspires Art”. A devoted patron of culture and craftsmanship, Acqua di Parma has announced its partnership with the Peggy Guggenheim Collection in Venice, one of Italy’s most important and most visited museums.

Located at the very heart of the city in the 18th century Palazzo Venier dei Leoni near the Grand Canal, the museum hosts a large collection of European and American art from the early 20th century. Ranging from cubism to surrealism and abstractionism to expressionism, the museum’s masterpieces include works by Picasso, Braque, Kandinski, Dali and other artists.

The initial collection of the museum consisted solely of the works assembled by famous American heiress and philanthropist Peggy Guggenheim, who lived in the Palazzo for 30 years. Now the landmark institution is also home to the Hannelore B. and Rudolph B. Schulhof Collection, the Gianni Mattioli Collection and the Nasher sculpture garden. Inaugurated in 1980, the museum is currently managed by the Solomon R. Guggenheim Foundation.

Acqua di Parma, an icon of Italian style that springs from an innate sense of beauty, elegance, and harmony, renews its close ties with Italian and international art and culture, joining Intrapresæ, a group of companies dedicated to supporting the internationally renowned art collection. The partnership will see proactive involvement in the life of the Guggenheim Collection, including cooperation with shows and initiatives, creating an ongoing and stimulating interaction between business and culture.

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