Glam Up & Away
Starting this fall, Benefit Cosmetics is installing automated vending kiosks in major airports around the world. The "Glam Up & Away" kiosks are designed as fun vintage pink beauty buses, making it easy for travelers to pick up Benefit best-selling cosmetics items like Benetint liquid blush and POREfessional primer. A touchscreen interface also allows users to browse beauty tips and tricks.
The California company has once again created great buzz with its offbeat, fun style of brand communication, perfectly reflecting its signature: "Laughter is the best cosmetic, so grin & wear it!"