October 6, 2010

Bono and Ali Hewson
for Louis Vuitton

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For its new Core Values ad campaign, Louis Vuitton features the two founders of ethical clothing brand Edun, Ali Hewson and U2 singer Bono, in an African landscape. Shot by celebrated photographer Annie Leibovitz, the modern icons and activists both carry Louis Vuitton creations.

On Bono’s shoulder is a waterproof Keepall travel bag in Monogram canvas. Ali Hewson carries a 45 Révélation bag in brown Monogram leather, the fruit of collaboration between Louis Vuitton and Edun. Proceeds from the sale of the bag will go to Technoserve, an association that supports business creation by citizens of developing countries.

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