September 21, 2012

Timeless Italian
Style

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To celebrate its first appearance at the Biennale des Antiquaires in Paris, Bulgari presents a stand that is a study in perfect timeless Italian style. The House’s impressive booth, 130 square meters of personalized space, is the culmination of its heritage and glamorous world-renowned Italian style.

The stand’s evocative classical outlines are directly rooted in Italian tradition and capture the essence of the brand. An impressive slanted vaulted ceiling and a series of giant windows echo the codes of the House’s historic flagship store in Via Condotti in Rome.

Marble flooring and Venetian style "graniglia" adorn the stand, evoking a modern chic specific to Bulgari boutiques around the world. An installation of polished ceramic monoliths designed by the prominent Italian designer Marco Piva occupies the central rotunda. Here, the graceful monoliths showcase a selection of Bulgari’s most iconic pieces.

Visitors will be hypnotized by over 100 new creations such as the Serpenti necklace which is being presented for the first time in emeralds. Encircling and precious, the creation (weighing 1,179 carats total) is comprised of large emerald "beads" that are punctuated by turquoises and roundels studded with diamonds.

The House pays homage to its past as well with pieces inspired by the collection once belonging to Elizabeth Taylor, an avid Bulgari connoisseur and collector. One of the actresses’ most memorable jewels, a sautoir with a 50 carat sapphire, inspired the creation of a necklace featuring an extraordinary 165 carat cushion-shaped sapphire.

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