February 22, 2013

Damier by


Louis Vuitton has unveiled a new chapter in its collaboration with conceptual artist Daniel Buren, who has revisited the Damier checkerboard motif for window displays at several stores. The checkerboard motif was the star of the Spring/Summer 2013 collection.

Inspired by “Les Deux Plateaux”, the artist’s iconic columns that delight visitors in the courtyard of the Palais Royal in Paris, Marc Jacobs sent out a collection that was rich in contrasts. The store windows reprise the geometric shock created when Buren’s signature stripes meet the trunkmaker’s emblematic checks.

The graphic and optical staging plays with perspective to create mesmerizing illusions. Vertical faces off with horizontal, squares and stripes collide in an expanded chromatic range. Yellow and white are joined by red, grey and green, multiplying the colorful vibrations.

To celebrate the arrival in stores of the Spring/Summer ready-to-wear collection, a single pairing is featured in each window, just like the runway show. The first windows were revealed at the flagship store on 5th Avenue in New York, followed by Avenue Montaigne in Paris. Other high-profile Vuitton stores will soon welcome the displays.

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