Recognition of a genuine commitment
On January 25, 2012 the Responsible Jewellery Council (RJC) announced that De Beers Diamond Jewellers had been welcomed as an officially certified member, meeting the ethical, social and environmental standards established by the international not-for-profit organization.
The certification is a testament to De Beers Diamond Jewellers’commitment to the highest ethical standards. The House has long been a leader in environmental responsibility, both in areas where its diamonds are sourced and in its workshops. It applies stringent measures to guarantee that its diamonds do not come from conflict areas or illegitimate sources. For De Beers Diamond Jewellers, the purity of a diamond is also a question of ethics and transparency, in every sense.