The House of Dior is crossing the Channel to inhabit one of the landmarks of British elegance: Harrod’s. This collaboration resonates with the couturier’s lifetime affinity with Great Britain.
A fervent anglophile, Monsieur Dior dressed emblematic figures from the land of the Union Jack including Princess Margaret for her 21st birthday; ballet star Margot Fonteyn, who honored him with her presence at the presentation of his first collection; and the photographic genius Cecil Beaton.
The store’s window displays brim with Dior along the entire length of Brompton Road. In a veritable homage to British culture, Dior has revisited its icons, adding touches in quite unmistakable colors. In a mischievous nod to Dior’s signature shades, the tunic of the Royal Guard has been redesigned in grey and white.
Once inside the store, the fourth floor welcomes visitors to an exhibition retracing the high points of Dior’s history over the years. Sketches and silhouettes by the couturier are featured alongside a selection of iconic oh-so-British products. The Lady Dior handbag has been dressed in embroidered tartan, while the store’s emblematic Teddy bear mascot has been accessorized with an elegant Dior bow!