April 11, 2011

High-impact Digital Strategy for DKNY


DKNY made a big splash at the Fashion 2.0 Awards, held on February 16 at the Trump Hotel Soho in New York. Founded by the Style Coalition, a network of 60 online publishers and bloggers, the awards each year celebrate the fashion brands with the most innovative digital strategies.

The DKNY brand—recognized as a leading forward-thinker in digital expertise—took home a series of trophies at the second edition the Awards. It won top honors for Best Twitter, Best Mobile App, Best Blog and to crown everything, Top Innovator, recognizing its outstanding use of 2.0 technologies.

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