July 9, 2010

Givenchy Eaudemoiselle, an aristocratic scent


Eaudemoiselle is a sensual new eau de toilette embodying the haughty attitude and defiance of convention of the young Givenchy woman. Its floral-musk fragrance, described by François Demachy as "an imaginary rose on a dewy morning", is revealed through the clear glass of the delicately fluted, vintage-style bottle.

For this new Givenchy scent, LVMH's senior vice-president of fragrance development combined citrus top notes of tangerine and Italian winter lemon. The heart notes unfold with rose, ylang-ylang and orange blossom on a lingering musky base. The finishing touch is the sophisticated champagne color of the juice.

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