May 17, 2010

Edun for Sephora, ethical makeup

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Exclusively for Sephora, Edun has created two makeup palettes that come in a natural wood box with an organic cotton case. Each contains six shades of eyeshadow and a blush that is enriched with baobab oil from seeds that have been hand-harvested by residents of a village in Burkina Faso.

This latest creation confirms the commitments of the Edun brand, which was founded in 2005 by U2 lead singer Bono and his wife Ali Hewson. Inspired by the principle of exchange, the brand promotes employment and economic stability in developing countries, supporting local resources and talent.

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