February 28, 2014

Sustainable
cotton

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Ten  photos illustrate ten initiatives to protect the environment by LVMH and its companies, spanning more than 20 years. Close-up on Edun, a fashion house unlike any other that actively promotes sustainable development in Africa.

Edun is a fashion brand founded in 2005, inspired by the love of Africa shared by Ali Hewson and Bono and their desire to encourage trade with sub-Saharan Africa. Since its launch, Edun has sourced raw materials from countries both in Africa and other regions. A full 85% of its Spring 2014 collection will be produced in sub-Saharan Africa.

In 2008, Edun joined the Wildlife Conservation Society (WCS) and the Invisible Children organization, to launch the Conservation Cotton Initiative Uganda (CCIU). This agricultural initiative helps farmers in northern Uganda—one of the poorest regions in the country—develop sustainable cotton production. The goal is to encourage the growth of mainly organic cotton, safeguarding local ecosystems and ensuring adequate income for local populations.

In two weeks we complete our series with the last of ten emblematic initiatives by LVMH and its companies to protect the environment: preservation of the unique Granville Rose by Parfums Christian Dior. 

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