February 8, 2013



With Florence abuzz for the Pitti Uomo show, Fendi inaugurated a new store in the Tuscan city on January 10.

The fashion house’s latest location is on the popular via Tonabuoni, spanning nearly 200 square meters covering both floors of a stunning 15th-century palace. Fendi also rose to the architectural challenge of showcasing the unique heritage building, which includes unique ornamentation and original ceiling frescos, all meticulously restored.

One of the most spectacular elements is a fabulous curved staircase designed by French architect Gwenaël Nicolas. The two flights of travertine steps make the stairs seem to float in the air. The upper level has an installation-sculpture by Jacopo Foggini, another elegant expression of Fendi’s attachment to both tradition and innovation.

Fendi celebrated the new opening with the creation of exclusive limited edition products that feature fur, a material that has long been emblematic of Florentine savoir-faire. The Peekaboo it bag—revisited in mink—is available exclusively at the new store.

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