First LVMH Digital Photography Award
Dutch photographer Florian Van Roekel has received the LVMH Digital Photography Award at the 27th International Fashion and Photography Festival in Hyères. This is the first edition of the award, which recognizes creativity and innovation and is endorsed by Androulla Vassiliou, European Commissioner for Culture, Education, Multilingualism and Youth.
Florian Van Roekel was born in the Dutch city of Breda in 1980. He studied photography at the Royal Academy of Arts, The Hague, Netherlands, from 2006 to 2010 and currently lives in Amsterdam. The Festival d’Hyères jury awarded him the prize for a series of photos depicting the minutiae of daily life in an average office.
Entitled "How Terry Likes His Coffee", the series proposes an intimate portrait of a company, expressing the empathetic analysis of a sociologist, albeit not totally devoid of cynicism. The photographer says his work is about “the feeling of being detached from the people you work with every day while at the same time seeking meaningful relations with others.”
Florian Van Roekel’s photos will be displayed at Villa Noailles in Hyères until May 31, 2012. His work can also be seen at the Flatland Gallery (Utrecht), the Kominek Gallery in Berlin and Cobra Museum of Modern Art, as part of the Bouw in Beeld photography prize in Amstelveen (Netherlands).