October 22, 2012



For the seventh year running, Guerlain is participating in the FIAC’s "VIP Tour" with Présomption d’Insouciance, an exhibit of edgy contemporary artists. The exhibit carries on Guerlain’s long legacy of artistic collaboration, dating back to the founding of the perfume house in 1828.

Curator and art historian Caroline Messensee delves into a universe of lightness tinged with a hint of cynicism. Présomption d’Insouciance, or "Presumption of Insouciance", is a call to go against the grain of society, a manifesto for a carefree attitude that borders on negligence, harkening back to childhood to leave the artifices of life behind.

Michel Blazy works with perishable materials found in day-to-day life to create evanescent works of art that grow or wither away during his shows. Here he proposes a soft pebble made of melted Krema candies – the sweet, daily pleasures of childhood juxtaposed with the erosion of time.

Plastic artist Claude Lévêque explores the exhibit’s theme of insouciance through Riez!, a multi-colored neon sign in trembling letters encouraging viewers to laugh. Visitors come away with the eerie feeling that in our society, even laughter is not as carefree as it seems…

The exhibition features works by Julien Berthier, Michel Blazy, Hsia-Fei Chang, Antoine Dorotte, Dominique Ghesquière, Claude Lévêque, Audrey Nervi, Jean-Michel Othoniel, Françoise Pétrovitch, Pierre et Gilles, Philippe Ramette, Aya Takano, Joana Vasconcelos, Massimo Vitali, Erwin Wurm, and Brigitte Zieger.

Guerlain Boutique – 2nd floor

68 Avenue des Champs Elysées – 75008 Paris

Daily from 10:30 am to 8:00 pm (Sunday from 1:00 pm to 8:00 pm)

Until November 11, 2012

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