April 19, 2013

Sweet scent
of success


La Petite Robe Noire by Guerlain was a major winner at the 2013 FiFi Awards, the 21st edition of the prestigious yearly event that salutes the best perfumes launched in their core market during the previous calendar year. Three separate panels of judges—public, professionals, and experts—vote for the top fragrances in the “niche” category.

During the ceremony last April 11, perfume industry professionals named La Petite Robe Noire Women’s Fragrance of the Year for best bottle design, best advertising and best women’s fragrance in selective distribution.

La Petite Robe Noire advertising spot also received the most votes in the recent Ipsos advertising awards, which recognize the French public’s favorite ad campaigns.

These awards are a wonderful tribute to the joie de vivre that La Petite Robe Noire channels with its audaciously generous notes of black cherry, patchouli and rose, as well as the catchy advertising film signed Kuntzel+Deygas.

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