Kenzo Parfums wins
Kenzo Parfums received the 2010 Eco-Emballages eco-packaging award for the environmentally-friendly refills created for the iconic FlowerByKenzo fragrance. Awards are given to two companies each year to recognize initiatives to reduce packaging waste. Kenzo Parfums earned praise for two concepts that let consumers keep and use their fragrance bottles longer.
There are two options: a permanent refill fountain at all points of sale, and a refill packet that customers can take home. The minimalist packet is designed simply to hold the fragrance. These refills reduce greenhouse gas emissions by 66% percent compared with the glass bottle, giving Kenzo another opportunity to demonstrate that nature figures at the core of its identity.