September 24, 2012

Chic
effervescence

VIEW PHOTOS

The stylish buzz radiating from 24 rue de Sèvres is quite natural: Le Bon Marché is celebrating its 160th anniversary with a spectacular series of events until December 31st. Exclusive collections, special exhibits, stunning displays and a documentary are all part of the festivities at Paris’ most avant-garde department store.

In 1852, Aristide Boucicaut revolutionized the world of retail. His store encouraged people to browse, offered home delivery, exchanged items, introduced sales and mail order catalogues, and created the "white month" concept in January. Art and culture were an integral part of this new experience thanks to exhibitions, private concerts and more.

After 160 years of success, Le Bon Marché Rive Gauche continues to cultivate its distinctively chic Paris Left Bank style. Discerning consumers from around the world know this is where they’ll find the latest and most sophisticated products in an atmosphere where elegance rhymes with art and fashion.

To highlight the celebrations, 160 luxury houses are saluting Le Bon Marché with exclusive limited series creations, spanning everything from ready-to-wear, shoes and bags to perfume, makeup and innovative beauty care products.

Through the end of the year, the store is reliving its rich history in two exhibitions. The first recounts "160 Years of Innovation", following the footsteps of Aristide and Marguerite Boucicaut. The other, "160 Years of Illustrations", delves into the store’s archives to retrace its development through myriad historical documents.

The guest of honor for this special anniversary is none other than Catherine Deneuve, who invites visitors to discover her personal vision of the rive gauche spirit through illustrations created by Marjane Satrapi—featured in 3D window displays—plus a documentary by Loïc Prigent.

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