April 5, 2012

Gold and neon
at Loewe


The story began in 1975, a banner year for Spain, and the year when Loewe launched its Oro collection of leather bags and accessories. “Oro” is Spanish for gold, the distinctive color of Spain’s sun-drenched landscapes, emblematic of Loewe’s roots. In 2012 the Madrid fashion House revisits this heritage with fresh audacity. A master class in style.

All the models—Amazona, Alta, Leo and others—plus the revisited versions of Lars and Luna, are crafted in lush refined, grained, suede or glazed calfskin. The leather is set off by adjustable straps in bright neon hues of magenta, orange, green and blue, giving the collection an irresistibly contemporary look.

The line reprises the recognizable codes of the House’s exceptional savoir-faire, with an embossed or stamped Loewe anagram, reinforced corners and timeless designs. The exquisite quality of the leather, worked with almost obsessive craftsmanship, gives the Oro collection an amazing allure, making the new bags instant must-haves for a chic wardrobe.

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