August 8, 2012

Louis Vuitton summers
in the Mediterranean

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In a first for the House, Louis Vuitton is opening pop-up stores in chic holiday spots in the Mediterranean. The first has been set up on the uber-trendy Cycladic island of Mykonos, an essential stop-off for cruise ships in the eastern Mediterranean.

Each pop-up store features unique styling based on local architectural cues. Inside, the House proposes a range of products with a strong vacation feel, from leather goods to ready-to-wear to men’s and women’s accessories.

Pop-up boutiques are set to open in other dream destinations, including Capri, Portofino, Palma de Mallorca, Puerto Banus and Porto Cervo. The new concept enables Louis Vuitton to go out and meet with its customers and bring them an all-new shopping experience.

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