June 20, 2011

An invitation to discover LMVH heritage


On October 15-16 LVMH will for the first time reveal intimate secrets from its luxury houses to the public. Over 25 sites in France, Italy, Spain, the United Kingdom and Poland will host "Les Journées Particulières", inviting visitors to discover the Group’s unique heritage and expertise, with a spotlight on the savoir-faire of its artisans.

This vibrant heritage spans haute-couture and fashion, fine jewelry and luxury watchmaking, wines and spirits, leather goods, and perfumes and cosmetics. The events will include demonstrations, conferences and exhibitions.

This unprecedented initiative has been announced via multiple media channels. The campaign by photographer Jean-François Campos features a selection of emblematic craftsmanship from the companies. A special website will progressively release details of locations and events, letting people schedule a personal tour when reservations open on September 10th. There is also a Facebook page for access to exclusive news on the event and LVMH brands.

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