for TAG Heuer
TAG Heuer won the top prize at the Geneva Watchmaking Grand Prix ceremony on November 15. Created in 2001, the Grand Prix de l’Horlogerie is the equivalent of "Oscar Night" for the luxury watch industry. Ten prizes are awarded (Innovation Watch Prize, Best Complicated Watch, etc.), including the most coveted prize of all, the Aiguille d’Or.
This year the Aiguille d’Or was given to the TAG Heuer Mikrogirder, an ultra-high frequency timepiece with a dual escapement mechanism. The watch has unprecedented accuracy, with 7.2 million beats per hour and a chronograph hand that makes 20 revolutions per second. What’s more, this is the first ever mechanical watch without a conventional hairspring and balance wheel.
The Mikrogirder also features an innovative asymmetric chronograph case design and a stunning anthracite dial.This is the eighth Geneva Watchmaking Grand Prix in eleven years for TAG Heuer. It is the first time the watchmaker has been singled out as the best overall watch in all categories.
Accepting the prestigious Aiguille d’Or, which recognizes the technological prowess of the company’s inhouse R&D lab in La Chaux-de-Fonds, Switzerland, TAG Heuer President Jean-Christophe Babin said: "We’re very proud of this prize for the Mikrogirder, which represents a new class of watch technology, nothing less than the complete re-invention of the watch mechanism."