June 25, 2012

Ali stars in Louis Vuitton
ad campaign


“Some stars show you the way.” Here, the star in question is the greatest boxer of all time, Muhammad Ali. The Louis Vuitton Core Values advertising campaign, which revolves around the theme of “extraordinary journeys”, was launched in 2007. The ads feature exceptional  personalities, ranging from Mikhail Gorbatchev to Angelina Jolie, in portraits shot by renowned American photographer Annie Leibovitz.

For the new installment, Muhammad Ali—athlete, artist, humanitarian and political activist of unquestioned integrity—poses with his grandson at his home in Phoenix. With his proud stance, wearing boxing gloves, the youngster seems ready to follow in his grandfather’s footsteps.The new ad once again depicts travel as a personal journey, an experience, a process of self-discovery.

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