June 2, 2010

Pelé, Maradona and
Zidane for Louis Vuitton


The latest Louis Vuitton Core Values ad campaign brings together three legendary footballers—Pelé, Maradona and Zidane—who met at Café Maravillas, a typical bar in Madrid, for a game of table football. Celebrated photographer Annie Leibovitz captured the friendly rivalry of the meeting with her lens.

Next to the bar is a Louis Vuitton Pégase cabin case in Mon Monogram —personalized with the initials of Zinedine Zidane—while a Keepall bag rests on a stool nearby. In conjunction with the campaign Louis Vuitton launched a dedicated website where visitors can put together their own interview with the players.

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