June 2, 2010

Pelé, Maradona and
Zidane for Louis Vuitton

VIEW PHOTOS

The latest Louis Vuitton Core Values ad campaign brings together three legendary footballers—Pelé, Maradona and Zidane—who met at Café Maravillas, a typical bar in Madrid, for a game of table football. Celebrated photographer Annie Leibovitz captured the friendly rivalry of the meeting with her lens.

Next to the bar is a Louis Vuitton Pégase cabin case in Mon Monogram —personalized with the initials of Zinedine Zidane—while a Keepall bag rests on a stool nearby. In conjunction with the campaign Louis Vuitton launched a dedicated website where visitors can put together their own interview with the players.

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