April 29, 2009

Pucci opens its first store in Singapore

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The first Pucci boutique in Singapore is a chic, contemporary space in the Ngee Ann City district, which recreates the universe of the brand over 90 square-meters. The pared-down décor, with its watery shades and backlit white walls, forms the perfect showcase for the celebrated Pucci prints.

The airy ambiance of the boutique evokes a sensation of lightness. The ready-to-wear collection is displayed on transparent hangers, while accessories seem to float in motionless elegance in small Plexiglas cubes. On the walls, photographs of Florentine landscapes pay homage to the history of the House.

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