April 24, 2013

Welcome to
Marie-Laure’s

For the fourteenth year, LVMH is a partner of the 28th edition of the International Fashion and Photography Festival in Hyères, which takes place at the Villa Noailles from April 26-29.

The event spans exhibitions, exchanges and an international competition to promote talented young designers and photographers. This “observatory of trends” draws an increasingly large audience each year, attracting designers, members of the fashion industry, gallery owners, museum directors and the public, all eager to discover the work of the young fashion designers and photographers.

A teaser video for the Festival entitled “Welcome to Marie-Laure’s” was shot in the heart of Villa Noailles—an architectural masterpiece built by Robert Mallet-Stevens—setting the tone for this year’s event. The ghost of Marie-Laure de Noailles, who commissioned the house in 1923, takes us on a personal tour. Dressed in outfits that outdo one another in extravagance, she mischievously evokes the highlights of the upcoming Festival.

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