January 13, 2011

Successful launch
for Hublotista

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Hublot is celebrating the tremendous success of Hublotista, an electronic identification system introduced in 2009 to fight counterfeiting, and a pioneering revolution in the watchmaking industry. The program has enjoyed excellent results thanks to a reliable solution whose costs represent only a fraction of losses due to copies.

Hublotista is not only an authentication system, but also a protected private club, “Hublotista.com”, offering a multitude of exclusive services for customers. A digital passport is activated at Hublot for each watch at the moment of purchase via the Hublotista chip card and reader included in each box.

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