January 21, 2013

50th anniversary


A half century after its sensational debut in the world of motor racing, the emblematic Carrera—the first sports chronograph designed specially for professional drivers and aficionados of powerful sensations—is being showcased in a retrospective exhibition in Geneva.

Speed. Emotion. Glamour. The exhibition invites you on a trip through time to revisit 50 years of Carrera performance. The elegant and dynamic name is itself packed with emotion, named after the legendary “Carrera Panamericana” road race in Mexico.

Jack Heuer took not only the name of this famous race, but also the demanding performance requirements, pushing him to continually revolutionize sports timing. An avid racing fan, he knew exactly what he wanted: a large, easy to read watch face and a case that was totally watertight and shock resistant.

From the black and white Panda tachymeter and the  patented Chronomatic Calibre 11 to the new Carrera Calibre 1887, the exhibition covers the entire history of the mythic watch with emblematic models from the Carrera collection.

The retrospective is enriched with art works created specially for the event, along with little known archive photos. A selection of audio clips helps recount the compelling history of this legendary watch, against the backdrop of an exhibition design with a resolutely 60s feel.

January 21-24, 2013

Halle Sécheron

Rue Kazem Radjavi

1202 Geneva, Switzerland

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