at the Opera
TAG Heuer has opened a new flagship store in Paris’ prestigious Opera district, at 12, Boulevard des Capucines. The 120-square-meter bijou of a boutique features a luxe ambiance made of wood, ceramic, aluminum and bronze, where visitors discover the universe of the watchmaker, from the timeless classic Carrera to the sporty Formula 1.
The inauguration is part of even bigger Paris expansion plans. Following the unveiling of a dedicated corner in Le Bon Marché, TAG Heuer will open a third Paris flagship in December on “the most beautiful avenue in the world”, at 104, Avenue des Champs-Elysées.