January 23, 2014

From California
to Paris

VIEW PHOTOS

After the US, Asia and the UK, Benefit Cosmetics is out to conquer Paris! The Californian brand is opening its very first store in France in the vibrant Montorgueil quarter, right in the heart of the capital. Pink wallpaper, two-tone stripes, delightfully quaint, old-fashioned characters: all the cult codes are in place to let customers live the Benefit experience in Paris!

Benefit fans will feel perfectly at home: everything the San Francisco brand is famous for will be there to enjoy at 56, rue Tiquetonne. The unique ambiance, of course, but also all Benefit’s iconic signature products, including “They’re Real” mascara, “The POREfessional” balm, and “Benetint” lip and cheek stain… Not to mention the essential brow bar! Indeed, the Paris store places a particular emphasis on the services that are part of Benefit’s successful formula, offering waxing, airbrush tans, false eyelash application, and make-up lessons between friends.

On Friday, January 24, at 10 am, the store will open its doors in the 2nd arrondissement of Paris. This represents the latest stage in Benefit’s development strategy in Europe, following recent store openings in London, Dublin and Madrid at the end of 2013. Already sold in France in the Sephora network, as well as via the brand’s on-line store, Benefit Cosmetics now has a new showcase!

  • mail