May 14, 2014

Sharing
shirt tales

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Which shirt are you? The London-based company Thomas Pink asks the question with a creative digital campaign celebrating the “art of the shirt”.

Thomas Pink created a website dedicated to the “Which shirt are you?“ (WSAY) campaign, showcasing a series of short films about the three different fits - the Classic Fit, Slim Fit and Super Slim Fit shirts, as well as a group of remarkable men who have shared their stories with the digital community.  The short films feature hiphop musician Clement Marfo, entrepreneur Charles Morgan, of Morgan Motor Company and London artists Bompas&Parr, men from different environments, bound together by the drive for excellence and their love for shirts.  Each one is definitely a different fit.

Thomas Pink Creative Director Florence Torrens said: “We wanted to celebrate the shirt – a simple item, but one which is both a uniform and an everyday armour. It is the cornerstone of most wardrobes and is routinely worn by as diverse a selection of individuals as one could imagine – from schoolchildren to presidents, the world over.”

The famed London shirt maker encourages wearers of its shirts to be a part of this true tribute to diversity. . Thomas Pink enthusiasts are invited to share their own shirt tales and images by using #WSAY hashtags on the brand’s social media channels, including Facebook, Instagram and Twitter for a chance to win gifts from the brand.

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