Fall-Winter<br>2012-2013

• Brands
• Creations
• Fashion & Leather goods

For its first ad campaign, Pucci called on the celebrated fashion photography duo Mert Alas and Marcus Piggott. They focused their lens on model and actress Amber Valletta, who is of Italian ancestry. Striking sultry poses, the fashion icon perfectly embodies the Pucci woman with sophistication, glamour and a natural assurance.

The sophisticated luxe of the clair-obscur ambiance includes the Palazzo Pucci and its exquisite Renaissance style as a backdrop. Gilded furniture provides a counterpoint to the shadowy light, creating an atmosphere that magnifies the clothes. Mert Alas & Marcus Piggott have signed a campaign that’s as chic as it is sensual, mirroring Pucci itself.

Pucci ad campaign by Alas & Piggott

© Mert Alas and Marcus Piggott

Pucci ad campaign by Alas & Piggott

© Mert Alas and Marcus Piggott

Pucci ad campaign by Alas & Piggott

© Mert Alas and Marcus Piggott