Modern<br>alchemy

• Brands
• Perfumes & cosmetics

Fresh has opened its first stand-alone store in mainland China. Located in the prestigious Raffles City shopping center in bustling downtown Shanghai, the new location offers the brand’s emblematic distinctive shopping experience.

The new store reprises the highly successful retail concept introduced at the flagship Union Square store in New York, expressing Fresh’s identity and core values. Like a modern alchemist, Fresh combines core elements to make great products, providing the ultimate feast for the senses. Embedded digital displays highlighting products and details of  benefits shown on tablets enhance the visit even further.

All aspects from the store-front to the interior were entrusted to the young architectural design firm Mapos LLC, which created a seamless and environmentally-friendly layout using recovered wood, recycled metal, and LED lighting. Particular attention was given to the ecological footprint of all materials used.

Fresh, Raffles City Store Opening

© Fresh

Fresh, Raffles City Store Opening

© Fresh

Fresh, Raffles City Store Opening

© Fresh

Fresh, Raffles City Store Opening

© Fresh