The new bottles for L'Eau par Kenzo and L'Eau par Kenzo pour homme © D. Tolstoï

enzo has reinvented L'Eau par Kenzo and L'Eau par Kenzo pour homme, initially launched in 1996 and 1998. Everything has changed, except the fragrance, a floral aquatic for her, a fresh aquatic for him.

The new packaging recounts a fluid, zen water, flowing against a white background: a stream of luminous blue for her, a blue-gray wave for him, unfolding as horizontal photos across the three boxes (30, 50 and 100 ml).

The new bottles are fluid inside and out, their transparent purity forming two undulating volumes, a stylized architecture of sensual water in movement. The curves of the men's version are more assertive, underscoring the invigorating refinement of L'Eau par Kenzo pour homme.

Two new advertising visuals have been created for the launches: a fluid, sophisticated and calm atmosphere for her, and a landscape of fresh running water in the twilight for him.

www.kenzo.com, "Impetus"/ "Perfumes" section

(Published on July 30th)