he new fragrance for men from Loewe symbolizes the harmony of extremes. This contemporary reinterpretation of Spanish culture expresses the essence of delicacy and good taste of the Loewe man in his search for balance.
Loewe is continually creating, growing and innovating. Solo Loewe emerges from the heart of this savoir-faire as a fragrance representing the multiple facets of a man.
Solo Loewe is a fragrance without olfactory antecedents, yet its originality and quality are instantly perceptible. Everything is innovative and new while drawing on the noble materials of traditional perfume-making to imbue the fragrance with exceptionally rich harmonies.
Perfumes Loewe’s highly original campaign is inspired by a figure who eloquently expresses the rich contrasts of a past era: El Greco.
Solely for the man who seeks the balance within contradiction, solely for the man capable of finding it: Solo Loewe.
(Published on December 21st, 2004)
