he TAG Heuer saga continues to be inspired by the mental strength that defines both its ambassadors and the company's skilled watchmakers—all capable of extraordinary exploits. TAG Heuer once again explores exciting creative territory with a skillful staging of the core values for the new season: force and beauty.
The latest version of the celebrated "What are you made of?" campaign strengthens the message and magnifies the force and beauty of the brand's timepieces and the exceptional personalities of its ambassadors, using subtle plays on light, creating the effect of a shadow play.
Everything resides in the inimitable looks of this singular team of ambassadors… Tiger Woods and the mythic Link series, Maria Sharapova and the TAG Heuer Formula 1 Diamonds, or Kimi Räikkönen and the the Carrera models…
An elegant fusion of sport and glamour, the elegantly luxurious visuals have been reworked to spotlight the superb details of each of the new models, from the white Professional Golf Watch to the Carrera Tachymeter Racing watch, or the Link Lady Diamonds and the Aquaracer.
The photos from the new campaign and all the TAG Heuer ambassadors are featured on www.tagheuer.com. What's more, TAG Heuer aficionados can download their favorite visuals to their cell phone or send them to friends as e-cards.
(Published on August 29th, 2006)
