Campagne publicitaire with Elettra Widemann © Le Bon Marché

o celebrate Christmas 2008 at the Bon Marché, Elettra Wiedemann poses for talented fashion photographer Sølve Sundsbø.

At the same time audaciously spectacular and minimalist, the ad campaign plunges us into the amazing universe of the Left Bank department store during the year-end holiday season.

Le Bon Marché offers a selection of rare, exclusive and offbeat gifts for those in search of beauty, uniqueness, surprise and inspiration. Sixty fabulous objects are found throughout the heart of the store.

They include enchanting crystal-covered minaudiere cases by Sylvia Toledano, Wooden Books by Leanne Shapton and a special edition of the sublime Grid vase.

Magnified by metallic sphere installations, they meld perfectly with the decor, whose theme this year is spheres. Some 18,000 Christmas bulbs illuminate the store, creating a totally arty ambiance!

At Bon Marché, the pleasure of gift-giving comes with the pleasure of shopping. The concept-store offers a unique experience with high-end services including a new gift card to transform shopping into memorable fun for someone special, or a private stylist gift card for an appointment with a personal stylist for custom-tailored advice.

The shopping service, Conciergerie and tips from experts all combine to make wishes come true, for Christmas shopping that's never been such a pleasure.

"Wooden Books" by Leanne Shapton
© Le Bon Marché