 |
 |
 |
|
 |
The VIP guests included Alain Prost and 2008 Formula 1 world champion Lewis Hamilton. In 1969, Steve McQueen sported the Monaco in the racing movie "Le Mans". The original Monaco marked a radical departure from the conventional codes of watch design. It was the first automatic chronograph with a square dial. The provocative look included a metallic blue dial and fire-red chronograph hand and a squared-off case. In 2009, TAG Heuer launched the Monaco LS Chronograph Calibre 12, inspired by two iterations of the iconic Monaco chronograph: the Monaco Calibre 360 Concept Chronograph, from which it borrows the black dial with polished bridges, and the Monaco V4, reprising the striking 40.5 mm polished and brushed steel case. Faithful to its origins, the Monaco LS flouts convention. The movement is a TAG Heuer Dubois Depraz calibre. The seconds, shown in a linear date opening, can be read linearly from the tip of a double red rhodium hand. The hand-finished luminescent indexes enhance the disruptive design. Two bracelets have been created for the new chronograph. The black alligator proposes a classically elegant finish, while the stainless steel strap has a more futuristic bent.
Some 48,000 people watched the unfinished movie on the Web and tried to guess the ending. Guests at the sneak preview watched as Lewis Hamilton came out victorious. This meeting of past and present combines the reinterpretation of a myth and the birth of a new icon. With the launch of the Monaco LS and the reveal for the film "The Duel", TAG Heuer again keeps the legend very much alive. (Published on July 6, 2009) | |||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
