haumet and DKNY continue to innovate with two new future-facing iPhone apps.

To mark the launch of its new Dandy Edition Arty watch, Chaumet created an iPhone app for its Dandy collection of men's timepieces.

The application features sleek, elegant graphics that resonate perfectly with the minimalist spirit of the collection.

The app offers two especially cool features. "Dandy time" displays the time on a virtual Dandy Arty watch, while "Try it on" lets iPhone users snap a photo of their wrist and virtually try on the watches in the collection.

Chaumet iPhone app © Chaumet

The app also has a link to the iPhone version of the Chaumet website for a total immersion into the subtly refined universe of the House through four different online sections.

The "Magazine" offers exclusive videos, including a making-of the Sophie Marceau ad campaign. The "Collections" section spotlights Chaumet's jewelry and watch creations in animated display cases.

"Our Philosophy" traces the history and savoir-faire of Chaumet since its founding in 1780, inviting visitors on a virtual tour of 12 Place Vendôme in Paris. Lastly, "Points of Sale" calls on a geolocation application to find the closest of Chaumet's 450 stores worldwide.

DKNY has also developed a novel iPhone app called "How to wear a cozy".

Easy and educational, the application proposes a visual guide on the myriad ways to wear a "Cozy". The iconic wrap is an essential part of the Donna Karan woman's wardrobe, expressing a resolutely urban look.

iPhone app "How to wear a cozy" © DKNY

iPhone users are welcomed by their personal stylist then guided using high-definition photos and videos that show different ways of wrapping and tying the Cozy as a shawl, scarf, jacket and more.

The Chaumet and DKNY iPhone apps resonate with the avant-garde spirit of the two houses for a unique interactive experience.

(Published on January 26, 2010)