LVMH announces the appointment of Pietro Beccari as CEO (Amministratore Delegato) of Fendi as of February, 2012.
His successor at Louis Vuitton will be appointed in the near future. He takes over from Michael Burke who is appointed CEO of Bulgari.
Pietro Beccari spent his earlier career in Marketing at Benckiser in Italy and Parmalat in the US, then in General Management at Henkel in Germany, where he was Corporate Vice-President for Haircare.
In 2006 he joined LVMH as Executive Vice-President Marketing and Communications for Louis Vuitton, contributing to the excellent performance of the House over the years.