Programs to make lighter packaging are critical and are coordinated at Group level. We start studying a product's packaging from the product's design stage. The design/development, purchasing and marketing teams work with suppliers in multi-disciplinary groups and use a value analysis method to reconcile impeccable quality and aesthetics for the consumer with marketing requirements, optimized manufacturing processes, and our desire to use raw materials sparingly.
More recycled materials
Recycling offers two major environmental advantages. The recovery of raw materials from used products and their consequent reinjection into the natural cycle (composting) or the industrial process (selective sorting, then treatment in different sectors) prevents the uncontrolled disposal of these materials and reduces the collection of resources from the ecosystem. It is for these reasons that LVMH group has decided to use recycled materials to package its products.