Watches & Jewelry
Founded : 1936
Activities : Wholesale collection, jewelry collection, high jewelry collection, watches
8, place de l'Opéra
75009 Paris - France
In 1936 Fred Samuel opened its first boutique at number 6 Rue Royale in Paris, next to the Place de la Concorde. Avant-gardist, he presented himself as a "Modern Jewelry Designer" and created jewels that matched fashion.
As he had always been a precursor, international celebrities such as Marlene Dietrich became fans of his style and his success spread rapidly from Paris to the rest of the world. Jeweler of the artists and the cinema, FRED achieves many ornaments for the 7th Art, among which the superb ruby necklace set with diamonds, worn by Julia Roberts in "Pretty Woman".
In 1995 the FRED House joined the LVMH Group and started the second chapter of its history.
FRED remains faithful to its founder’s original successful slogan and reinvents FRED’s line according to the basic rules of jewelry: jewels reject clichés and lines match women’s sensuality.
FRED’s innovative spirit remains in the sales spaces, which are at once lively and luminous, daring and elegant.
Since 2002 FRED has opened more than 10 boutiques the world over from London to Paris, via Tokyo.