Craftsmanship & Creation

In order to guarantee the high quality of its products, LVMH relies on the expertise of its craftsmen and designers. These passionate men and women share a taste for excellence, which they demonstrate daily within the Group's various Houses.

© Pol Baril

Creative directors, wine growers, leather craftsmen, cellar masters, stylists, retail architects… Our employees perform over 30 different design and craftsmanship “métiers” for our Houses. This is a priceless human heritage that the Group is committed to promoting and developing. Ensuring that these unique skills are passed on is a major concern of LVMH and its Houses. Craftsmanship is not acquired rapidly, but requires many years’ experience.

Among the recent initiatives rolled out by the Group in order to highlight and preserve the virtuosity of its employees, “Les Journées Particulières”, the creation of the Institut des Métiers d’Excellence and the Ecole des Savoir-Faire Maroquiniers Louis Vuitton all promote craftsmanship and design professions.

“It is essential that the stylistic expression of a Creative Director fits with the philosophy of the House for which he or she works. Each brand has a noble heritage and an inspiring story that are open to the future and the world. The quest for authenticity and innovation and the desire for timelessness: these are the ultimate goals of any designer.”

Craftsmanship & Creation métiers

Watchmaker

Close

Role

To design watch mechanisms as well as their cases and dials, identifying the materials to use according to their properties. To coordinate all craftsmen asked to produce these pieces.

Main responsibilities and activities

  • To conceive and design the dials and exterior components of watches and watch mechanisms
  • To select the metals to be crafted
  • To incorporate the latest technological, mechanical and jewelry innovations into watch production
  • To source the pieces and supplies necessary for watch production, and to control stocks
  • To machine the watch components
  • To assemble the movements and cases
  • To coordinate the teams of craftsmen called upon to decorate the cases and dials
  • To identify and anticipate technological breakthroughs

Role

From making mock-ups to the finished product, they design and produce leather goods, ensuring optimum quality throughout the development cycle.

Main responsibilities and activities

  • To test new materials, products and techniques for treating hides and to incorporate innovative materials, be they hides, textiles or synthetic materials, into the design and production cycles
  • To check the quality of hides
  • To design and produce mock-ups for the models to be made
  • To write technical information leaflets on the hide treatment process and the production of the pieces
  • To cut, treat, dye and thin the hides
  • To assemble the pieces and master sewing techniques on all machines and by hand
  • To identify opportunities to improve product quality
  • To quality-check the pieces produced
  • To meet the specific demands of customers to produce special orders
  • To control stocks and orders of supplies, spare parts and hides

Role

To create fragrances in line with the identity of the Houses they represent, taking care to identify and check the quality of raw materials.

Main responsibilities and activities

  • To manage the collection of raw materials, renew stocks, maintain optimum storage conditions, and perform a regular olfactory check
  • To evaluate the stability and development over time of raw materials before and after assembly
  • To identify innovations, trends and the creation of new natural and synthetic raw materials
  • To formulate fragrances in a creative and unique manner, translating the Houses’ identities into scents
  • To draw up the specifications for each fragrance, listing precisely the quantities, methods and formulas for their raw materials
  • To intervene at every stage of production in order to check the quality of the raw materials and their conformity with the reference fragrance
  • To master the regulatory and environmental requirements relevant to the industry and be present at product safety tests

Role

To supervise the entire wine production chain. To select and check the quality of grapes during harvest, taste all wines produced to decide how to use them, and blend them to produce wines and vintages.

Main responsibilities and activities

  • To preserve the flavor, coherence and identity of the estate over the years and vintages
  • To monitor the vines and grape ripening before harvest and coordinate the vineyard teams
  • To ensure that the cellar is run properly and that optimum temperature and humidity levels are maintained
  • To be present at harvest to check grape quality and select the best vines
  • To taste all wines harvested after their initial fermentation, and to select those that will be cellared, those that will be used the same year, and those that will be kept as reserve wines
  • To supervise the teams of oenologists and coordinate their opinions and decisions at the tasting committee, and decide whether it will be a vintage year
  • To carry out regular checks during the wine fermentation period
  • To monitor the wines during fermentation and determine the barrel changes and extraction period

Role

To define the architectural identity of the Houses’ points of sale and ensure that it is implemented and monitored in existing and future stores.

Main responsibilities and activities

  • To define the architectural concepts for sales areas
  • To create innovative solutions for the design of new sales floors
  • To liaise between the architectural teams, sales teams and marketing teams working at the points of sale
  • To compile consultation dossiers for companies and service providers and launch calls for tender
  • To translate the evolution of the Houses’ image to the points of sale
  • To draw up management documents, technical drawings and plans so that architectural guidelines can be developed for the Houses
  • To ensure that schedules and budgets are respected when carrying out projects and monitor the installation of new stands and the renewal of areas in the stores.
  • To anticipate new merchandising and interior architecture trends