Marketing & Communications

To spark our customers' desire and introduce them to the world of our Houses through our products and our areas of specialization: these are the roles of the Marketing and Communications teams in our organization.

Miss Dior © Parfums Christian Dior

Whether they are Marketing Product Development Managers, Operational Marketing Project Managers, Public Relations Managers, Digital Managers, Advertising Managers, Press Officers or Events Project Managers, all our employees create and develop products and tools that perfectly embody the spirit of our Houses and reflect their values of excellence, creativity and innovation.

They build their standing throughout the world, forming close ties with our customers.

“We are living in a fascinating time where dialog with our customers has replaced one-way communication. In a multi-channel and decompartmentalized world, the permanence of this dialog requires Marketing to be, more than ever, the architect of customer relations: the interface that deftly brings together its aspirations, the ideal vision of our Designers and the objectives of the House.”

Marketing & Communications métiers

Product development Manager

Close

Role

To orchestrate the release of a new product, from creation to commercialization. To turn each launch into an event, a success.

Main responsibilities and activities

  • To participate in the creation, initial conceptualization and development of the product
  • To brief the designers, engineers and couturiers on the actual production of the product
  • To be the key link in the supply chain, at both beginning and end
  • To coordinate the product launch and multi-format communications around the launch (advertising, events, etc.)
  • To set the price of the product in accordance with market expectations and positioning
  • To respect the allocated budgets
  • To study sales performance and be able to draw conclusions in order to increase demand and develop the offer accordingly.

Role

To prepare the operational launch of a new product by activating conventional marketing levers.

Main responsibilities and activities

  • To develop the marketing mix (the product’s price positioning, its retail outlets, its packaging, its promotional plan)
  • To supervise the roll-out of the operational marketing plan based on economic indicators and innovative ideas
  • To mobilize sales teams in support of the new product
  • To evaluate the product’s performance through panel studies (market share of the product, effectiveness of promotions)
  • To make the necessary adjustments to the marketing mix

Role

To act as ambassador and guarantor of the corporate image of the Group or House. To raise its profile and build and protect its reputation.

Main responsibilities and activities

  • To participate in the development of statements on corporate subjects (Corporate Social Responsibility, Human Resources, etc.)
  • To develop the House’s CSR, HR, sponsorship etc. strategies in various formats
  • To develop and maintain a corporate relationship with the media
  • To lead external and internal communications (internet, social networks, intranet)
  • To manage crisis communication
  • To develop a public affairs strategy
  • To manage relations with local institutions and professional organizations on subjects of interest to the business unit

Role

In line with the House’s communications strategy, to define, implement and manage the House’s digital projects, whatever the medium (internet, mobile, tablet, etc.). This generic name can correspond to various métiers: e-commerce project manager, editorial project manager, functional digital project manager, intranet project manager, CRM project manager, etc.

Main responsibilities and activities

  • To be the driving force behind the digital communications strategy
  • To gather the requirements of the various parties involved (marketing, communications, retail, wholesale, geographical areas)
  • To propose solutions and developments, source service providers and monitor the development of projects and then their updating both in terms of content and technical development
  • To develop and monitor a “media plan” for content and publications on digital media to protect the media image of the product and the company on digital media
  • To analyze the impact of published content in terms of audience and e-reputation
  • To carry out daily digital monitoring of the companies in the sector and digital innovations

Role

To optimize promotion of the House in the media.

Main responsibilities and activities

  • To coordinate and capitalize on news round-ups focusing on the sector and the competition
  • To monitor and ensure optimum media coverage for all press launches for the House’s products
  • To manage press shoots on a daily basis
  • To build and maintain good, lasting relationships with journalists
  • To write press releases
  • To participate actively in local and international events organized by the House
  • To develop public relations with celebrities and the faces of the brand
  • To optimize and analyze media coverage