On October 19, 2007, 500 very important guests attended an
historic event: the first fashion show in history on the Great
Wall of China. Fendi put on a spectacular event for the first
runway show visible from the Moon!

Louis Vuitton

Following the success of collaborations with artists
Takashi Murakami, Richard Prince and Stephen Sprouse,
Louis Vuitton invited Yayoi Kusama to partner in a new
collection of leather goods, ready-to-wear and accessories.
The Japanese artist revisited Louis Vuitton classics with
her iconic polka dots.

Dom Pérignon

The 2003 Dom Pérignon is an exceptional vintage, the fruit
of a virtually unprecedented assemblage by the Champagne
House — 62% pinot noir and 38% chardonnay. This unique
vintage breaks with the House’s previous 37 vintages due
to the 2003 climate in Champagne, marked by a very cold
and dry winter, followed by freezing and hail, and then
a summer heat wave.


After five years of research, the El Primero calibre
chronograph with automatic winding was first sold in
1969. It has since become the benchmark in the market,
capable of measuring time with an accuracy to one-tenth
of a second and boasting an autonomy of over fifty
hours. The chronograph has integrated a host
of innovations since its creation, including triple date
moon phases, minute repeater, tourbillon and Zero G.


Sephora inaugurated its latest concept store in the
heart of New York’s Meatpacking District. Everything
is totally in phase with the New York lifestyle:
payment using a mobile phone, iPads available to
help find a product or information, express services,
exclusive products and more.


Created in 1925 by perfumer Jacques Guerlain, Shalimar
was the first so-called “Oriental fragrance”. It was
inspired by the unconditional love of Prince Shah Jahan
for his wife. Shalimar was tremendously popular from
its introduction and its success has never waned.


Legendary fashion designer Christian Dior founded
his eponymous House in 1947, transforming fashion
forever with his inimitable style. The reputation of
the House continues to shine around the world.
Creative director Raf Simons has shown his considerable
talent in revisiting Dior’s codes in ready-to-wear and
haute couture collections.


Founded in 1765, Hennessy has always been guided by
a quest for excellence and a conquering spirit. This spirit
has propelled the House to the leading edge of technology
too. The cognac maker’s robot-controlled bottling plant
ushered in a revolution in the world of wines and spirits.

Le Bon Marché

Le Bon Marché revolutionized the retail trade in 1852, inviting
people to browse without buying, offering home delivery,
exchanging products, and introducing winter sales and mail
order shopping. One hundred and sixty years later, the most
chic of Paris department stores continues to cultivate a singular identity, blending art and fashion.


The serpent has been an iconic code of the Roman
jeweler since the 1960s. This symbol of wisdom in ancient
Rome continues to inspire Bulgari, revisited with ultimate
chic and interpreted in new collections of Serpenti jewelry
and leather goods.

Château Cheval Blanc

Founded in 1832 and one of just two Saint-Émilion wines
with the rank of Premier Grand Cru Classé "A", this is a
wine produced at an equally exceptional site.
The ultra-contemporary cellar designed by Christian
de Portzamparc seems to float above the vineyards, its
curves melding perfectly with the surrounding landscape.

Fondation Louis Vuitton pour la Création

LVMH has been actively committed to corporate philanthropy
since the creation of the Group, notably supporting and
promoting art. Dedicated to contemporary art, this new Paris
exhibition space designed by architect Frank Gehry creates
multiple bridges between “classicism and disruptive creativity,
tradition and innovation”, values that Bernard Arnault holds dear.